ANNA LEA CROWE
Experience
Head of Content & SEO, Leadfeeder, August 2019 - Present
As the Head of Content & SEO, my first task was to audit the current content on the site to prioritize key pages for improvement. We created a new site architecture to map our keyword terms to high-priority pages which led to a redesign of the website. This also includes managing our PR outreach and link building initiatives.
Founder & Chief Strategist, Hello Anna Branding, Jan 2010 - Present
Act as an SEO Consultant performing and executing onsite SEO audits for major global brands including Pier One Sydney Harbour, Love That Pet, and managed all of staySky resorts properties. I've also done SEO, social media, and email marketing for Mailboat Record artists like Jimmy Buffett and Mishka, Hearst Magazines 7 Years Younger, Pulse Electronics Power and Networking, Reliaquest and Carrabba's Italian Grill. I did a stint with Philip Morris International in Switzerland to manage their backlink profile for 1,000+ websites and brands.
Ghostwriter for Neil Patel, Podia, Freshdesk, Kinsta, Crazy Egg, Moz, Wordstream, Acquisio, Close.io, KissMetrics, & more.
Assistant Editor, SEJ, Feb 2016 - Present
Spearheaded transition for email marketing from Aweber to MailChimp along with launching a daily automated email campaign that tripled email subscribers to 100,000+. In addition, I've written some of SEJ's top performing posts including The Illustrated Guide to Link Building, How to Perform an In-Depth Technical SEO Audit, and Step-By-Step to SEO for E-Commerce Websites that have resulted in an increase sales of Sponsored Ads. I've also been featured on SENerds podcast and on SEJ ThinkTank webinars.
Director of SEO, Jason Hennessey Consulting, June 2018 - August 2019
Managed all onsite and offsite SEO activities for 88+ client websites (most lawyers) that included creating a silo navigation structure for improved internal linking and user experience. Identified and fixed content issues with misplaced canonical tags, pagination issues, thin content, and duplicate product listings. The majority of my clients see an improvement in organic traffic by roughly 10% each month for 6 months that resulted in an increase in sales YoY. I am currently leading a team of 12 remote employees. Clients include George Sink, Medical Malpractice, ALCOLOCK, John Foy, and more.
SEO Marketing Manager, Noodle, May 2015 - Apr 2016
Managed all onsite and offsite SEO activities for Noodle Education while managing partnership with agency Ayima. I collaborated with the editorial team to create link-worthy content like this 67 Influential Educators piece that generated 62 links within the first month. Also, it was clear that when I came on board, the site was affected by a Google algorithm update, we managed to noindex, nofollow duplicate content to our lower level pages to push crawlers to our key money pages and not waste crawl budget. This helped us reach our 1 million organic traffic end of year goal.
Leadfeeder
Leadfeeder brought me to the team to bring content in-house. They had partnered with a content marketing agency that was creating blog content, but the content was not driving organic traffic or conversions. In the first month, I conducted a content audit and technical SEO audit to begin building the strategy. Within 6 months, my content was outperforming the agency by 30% and I doubled the organic traffic. Within a year, I had built a team of 3 writers, 1 editor, 1 social media manager, and 1 digital PR specialist that has helped improve organic traffic by 110% YoY. The blog and organic traffic count for 70% of the revenue.
Hot Dog Collars
When Hot Dog Collars came to me, they had a Penguin penalty for spammy links. I analyzed over 3,000 backlinks to identify foreign domains, domains with thin content, domains with irrelevant content, links that were paid, links from directories, and links from partner sites to remove the penalty. After the penalty was lifted, we saw an increase in impressions increased 265% and clicks increased 121%. And, overall sessions increased 974% in 4 months. In 9 months, we were able to increase indexed pages by 20%, reduce crawl errors by 91%, and increase average monthly transactions by 91.
Visit SiteCertifications
Favorite Tools
Screaming Frog, DeepCrawl, SEMrush, Integrity, Google Search Console, Bing Webmaster Tools, Google Tag Manager, Google Analytics, & many more.
People I Stalk
Dawn Anderson (saw her present this at Pubcon - epic), Purna Virji, Annie Cushing, Bill Slawski, Larry Kim, & so many more.
About Me
When I'm not geekin' out with Screaming Frog, you can find me pulling a muscle playing soccer or at the dog beach with Norman. My husband, Jake and I, enjoy traveling to National Parks in the US.
