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Ching Ting Lo (Arielle Lo)

4+ years experience in retail eCommerce industry, including site development, user experience improvement and functional enhancement. Flexible and agile learner in operating multiple systems. Analytical and data-driven thinking. Working knowledge of retail omnichannel process. Strong team player, collaborator and communicator.

 ariellechingtinglo@gmail.com   •    0970950528


 Work Experience

Esprit Retail Taiwan Limited· eCommerce Specialist · Nov 2014 ~ Apr 2019

  • Assisted in building the official website for Taiwan and Hong Kong in 2015.
  • Administered Taiwan/Hong Kong websites since 2015: traffic increases 15% per year, transaction increases 20% and revenue increases 10%.
  • Official website daily maintenance and monthly refresh updates, including banner setting(image banner/HTML banner), promotion setting, adjusting ranking on Product list Page and uploading specific product images and description via FTP tool (FileZilla).
  • Processed UAT testing and supported launch of new functions. 
  • Capacity of operating multiple systems, e.g. internal systems, back-end systems, order management system (enrich®), FredHopper, and CommerceConnect as well as writing manual of standard operating procedure.
  • Optimized user experience based on front-end performance: raised errors on website to system supplier through Jira Software (Atlassian), prioritized the bug list and followed up with internal IT team to fix issues for improved shopping process.
  • Assisted in building O2O Omnichannel mode and cooperated with offline retail team to set up operation procedure. 
  • Analyzed sell performance and inventory data and gave feedback to Product team; adjusted product display on listing page based on performance and climate.
  • Cooperated with marketing team to plan promotion, e.g. ensured promotion being workable in both channels, online exclusive promotion proposal (Double 11, Double 12 and any flash sales), review content and testing for eDM, Google Ads, SEO, Facebook post and A/B test.
  • Proposed and ordered GWP for special online events, e.g. Double 11, Double 12.
  • Assisted Customer Service team in Hong Kong through Live-chat (tawk.to) for handing urgent issues and queries from online customers. 

Esprit Retail Taiwan Limited · Sales Supervisor · Nov 2010 ~ Aug 2013

  • Assisted sales representatives and team to meet and exceed goals, including that ensured promotions being accurate and merchandised to the company’s standards, display maintenance on sale floor and inventory control procedures.
  • Understood customer needs and offer solutions and support, including cross-selling products to increase purchase amounts by mix-matching skill, Introducing promotions and opportunities to customers.
  • Cooperated with department store to track weekly, monthly, quarterly and yearly performance and sales metrics and achieve goals.
  • Orientation trainer for new employee; course participants are around 5 -15 persons.
  • Participated in staff competitions actively: awarded the trip to Germany for brand party in photography competition; awarded first prize in video competition. 

Bodyfeeling Underwear · Channel Planning Operation Assistant · Apr 2010 ~ Oct 2010

  • Discussed with product designer for product color of new line which targeted for new TA.
  • Brainstormed and planned with program producer and host to achieve goal, e.g. scenario planning, scene setting, way to present products and competitor survey etc.
  • Set up for the TV-shopping program and rolled out (Live and D-live), average 3-6 programs a week.

Jans Sport · Sales Associate · Dec 2009 ~ Apr 2010

  • Daily operating cash registers, managing financial transactions, and balancing drawers.
  • Maintained an orderly appearance throughout the sales floor, including product display, lighting.
  • Complied with inventory control procedures
  • Expanded customer base by visiting student clubs in nearby colleges and targeted new base with promotion by cooperating with marketing team.

 Other Experience

Esprit Cares Taiwan · Chairperson · 2016 ~ 2019

  • Searched for proper charities or voluntary activities and participated with colleagues, e.g. donation, visiting orphanage, beach clean-up, and voluntary for annaul event of Genesis Social Welfare Foundation.

  • Organized annual employee trip at home and abroad.  Instead of visiting tourism factory, discussed with agency  to planned more  nature activities and local culture experiences. 

  • General Coordinator of annual Spring party: budget planning, created party theme, meal and shuttle bus arrangement, work assignment, lucky-draw prize arrangement, filming and editing opening video and talented-show arrangement. This party was complimented as the unforgettable and warm one ever!

  • Other global staff incentives: Spring Flower (sent a thank you bouquet/plant to co-works), Health Week.

Working Holiday in Australia · 2013 ~ 2014

    Had a dream to live and travel abroad after the amazing experience of touring in Germany alone. Hence, applied a working holiday visa and planned to stay in Australia for one year to explore the world. "Work hard, play hard" is what I learnt from Australian. Because of Australia, addicted to nature, outdoor activities especially on hiking. 

 Education

Fu Jen Catholic University · Bachelor of Textile and Clothing (Fashion Marketing) · 2005 ~ 2009

  • Event Planning of Student Association
  • Basketball Team Manager of Textile and Clothing Department 
  • General Coordinator of National Textile Cup Ball Competition

 Skills

Basic Computer Skills

Microsoft Word

Microsoft Excel

Microsoft Power Point

Google Doc


Digital Marketing

Google Analytics Certification (GAIQ) 2019

Google Tag Manager Fundamentals 

Google Ads Certification


Cross-functional Communication

Collaboration

Openness & constructive feedback

Strong adaptability



Customer Service

Understanding queries from customer's view

Urgent issues prioritizing & solving

Cases following up

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