林育萱 Claire Lin 

永遠追求創意與進步的行銷人,
具備
文案力、設計力、執行力、數據力


💪🏽擁有2年社群行銷經驗
✍🏽擁有1.5內容行銷經驗
           A versatile and passionate language major pursuing the perfect "language" for marketing!

Marketing 行銷企劃
城市,TW
claire298@kimo.com


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百寶箱

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圖像/影音設計

我熟悉繪圖、剪輯軟體,具有獨立設計影音的技能!我曾經製作過50+的宣傳圖以及10+的影片。



文案撰寫

擁有人文背景並擅長為產品敘述故事,累積1年內容行銷經驗,於短時間替顧客官網提升流量。


溝通協調/合作

作為領導人,我有過豐富的經驗凝聚不同背景、學科的夥伴聚焦專案上。同時我接觸領域廣泛,能夠在不同部門的團隊間溝通協調,也能從解決問題的角度使團隊運作更加有效。

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活動策畫

辦理超過20場的線上、線下活動與講座,熟悉企劃撰寫與籌備流程。曾為新創傳統戲劇發起募資企劃並達成226%目標金額,並提升20%觀眾流量。



社群行銷

具有近2年的社群軟體經營經驗,曾經使一個粉專半年內成長10%的追蹤數。同時我對時事話題觀察敏銳,並熟悉GA能利用數據分析提高經營成效!

外語能力

中英文書面、口語皆流利,能有效進行雙語互譯、文案撰寫,並有跨國際團隊溝通的經驗,熟悉文件、信件往來與口頭報告。

工作經歷

內容行銷策畫  

透明翻譯  (Feb 2019 ~ Now)

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網路行銷助理

旅讀中國  (2017/9 ~ 2018/2)

  • 官網維護與粉絲團專頁管理,使用Google Analytics等後臺分析工具觀察宣傳成效與使用者流量 。
  • 擔任《創意遊中華》公關助理,建立與20+所大專院校聯絡網,並與其中70%建立產學合作關係。

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學歷

文學士(BA), 中文系畢

國立臺灣師範大學National Taiwan Normal University (2017 ~ 2020)


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    學生活動


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公關宣傳組組長 

布袋戲研習社  (2017/8-2018/7)

  • FB粉專追蹤數半年成長10%
  • 爭取廠商贊助,籌措60+經費
  • 募資專案PM:天殉。執行商品定價與專案控管募資金額達原目標226% (詳見專案)

     社長

     布袋戲研習社 (2018/8-2019/7) 

  • 帶領四人團隊獲得社團年度評鑑五項獎項入圍
  • 策畫年度公演,超過200+觀眾入場

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獎學金交換生 

挪威奧斯陸大學 Universitetet i Oslo (2019/8-2020/1)

  • 獲得教育部獎金補助
  • 積極參與文化交流活動、舉辦包水餃晚會  

專案


圖像設計 

設計力 我一直相信圖像是傳遞想法最好的方式!我能自如運用Adobe產品,製作平面作品,並完美結合主題與兼具美感。

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社群媒體宣傳圖製作 

設計力、文案力 設計平面影像的同時,我能洞察媒體新潮並結合產品優勢,打造出引發廣大迴響的宣傳圖文。

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社群媒體/官網經營 

文案力、執行力、數據力 擁有1.5年經營粉專平台的經驗,我擅常觀察時下趨勢以及利用數據分析,以創意的內容在有限的資源內創造社群媒體的最大價值。

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師大布研 @ntnupdc (2017/8-2018/7)

活動宣傳、募資行銷、時事跟風、社課紀錄
傳統技藝X年輕風潮!大眾對布袋戲的想像是冷門又古板,然而以有梗的文案+活潑的宣傳圖+互動式貼文,並以成效數據優化行銷內容,平均自主觸及率達54%。官網則是提供整合資訊,目標將流量導入粉專。

旅讀OR (2017/9 ~ 2018/2)

雜誌內容推廣、旅遊美食分享
深度旅遊X輕鬆分享!將雜誌內的深度文章轉化為官網上輕鬆的小品文字,讓習慣閱讀短文的社群使用者也能輕鬆閱讀,透過粉專導向每月佔官網總流量35%。

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影片作品 

文案力、執行力、設計力 我曾經多次贏得影片競賽,並與校方合作拍攝宣傳片。從腳本撰寫到影片後製,我能夠獨立製作影片,而且注重作品原創性。

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殃神決||布袋戲年度公演預告片


布袋戲結合電視拍攝手法,學生也能翻轉傳統戲劇!做為年度公演的預告片,這支影片介紹演出中的劇情梗概以及出場腳色,總共獲得近3000次的觀看紀錄。其中我負責影片的腳本、分鏡設計、現場導演及剪接後製。

影片連結:https://youtu.be/hHcAyCSf_0o

 西班牙文黃金三句 ||滋事舞台:哇靠,這是我上過最知識的通識課!


為了吸引大學生多參加通識課程與推廣西班牙文,我觀察大學日常並融合時事元素,從腳本撰寫到後期剪接獨立製作了這支影片。最後獲得了通識競賽短片第二名以及萬元獎金。

影片連結:https://youtu.be/H3u3KcZm4uY
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募資專案PM:《天殉》 

文案力、設計力、執行力、數據力 我為社團籌措公演經費時發起嘖嘖《天殉》募資企劃。身為PM,我負責商品管理、進度監控以及行銷策略擬定。在8000元的預算內,我和團隊執行了為期2個月的行銷企劃,製作5項周邊商品、7項募資方案。最後籌得60k+的經費,達標率226%。 

  


公關助理:《創意遊中華》 

文案力、執行力 在旅讀中國擔任網路行銷助理的同時,我也負責《創意遊中華》專案的校園公關。專案期間,我支援活動籌備、以及20+大專院校的聯絡事宜,使其中70%成為產學合作對象。

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【創意遊中華】2018奔跑吧!青春

Go to the campaign page!

以生活、文化作為主題的創意遊中華再次開跑,全國大專生動起來!

你規劃行程,我們負責出旅費!用你的好奇心、觀察力、熱情,發現任何一切有趣好玩、令你著迷、大開眼界的新鮮事!

自我介紹   


我在社團擔任公關宣傳組長時,掌管粉專、官網近2年,在0預算投入下,粉專觸及率比前期增加20%,追蹤數增加10%。 為籌措公演經費我發起嘖嘖《天殉》募資企劃,身為PM負責商品管理以及行銷策略擬定。在8000元的預算內,我和團隊執行了為期2個月的行銷企劃,製作5項周邊商品、7項募資方案。最後我們籌得60k+的經費,達標率226%。 優秀的專案執行力讓我順利爭取到產學計畫的合作案,為上映電影拍攝宣傳短片。

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擔任社長時,我在任內辦理4場對外活動。期間,我在團隊只有4人的條件下,擔任公演總籌,負責規劃行銷、籌備時程以及進度控管。最終帶領團隊完成200+觀眾入場的大型演出,並收到觀眾97%滿意度回饋。  


在旅讀中國擔任行銷助理時,我負責官網行銷內容企劃,還有粉專管理,同時擔任《創意遊中華》專案的校園公關,連絡20+大專院校;另外,製作結案的行銷分析報告,使我熟悉分析工具如Google Analytics、BuzzSumo,並能以數據優化宣傳成效。


Claire Lin 


Creative hand, aesthetic mind, persevering spirit, and data-driven brain.
A versatile and passionate language major pursuing the perfect "language" for marketing!

Marketing 
Taipei City
claire298@kimo.com


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Skills 

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Graphic & Film Design


I am familiar with Adobe Products and love to design and produce social media images. Can work independently, with experience of producing more than 50+ graphics and 10+videos on social media.



Social Media Marketing


With almost 2 year experience of social media marketing, I can seize the trending topics with original creative content. 

One of the account I managed had grown 10% followers.I am data-driven, familiar with Google Analytics and other back-end tools.


Collaboration & Team work  


As the director of my student association, I possess strong interpersonal skill and collaboration experience. As a person possess multiple skills and background, I can effectively communicate with different apartments. I always approach issues logical and understanding mind.


Work Experience 

Content marketing producer 

BnC translation Co. (Feb 2019 ~ Now)

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Digital marketing assistant 

Or China  (2017/9 ~ 2018/2)

  • FB & Official website management, familiar with Google Analytics, Facebook Insight 
  • Assistant Account Manager of program OntheRoad, built rapport with 20+ institutions and successfully collaborated with 70% of these institutions in academic-industrial cooperation.

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Education 

Bachelor, Department of Chinese,

National Taiwan Normal University (2017 ~ 2020)


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    Student Association 


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Minister of Public Relation & Marketing

NTNU Puppet Drama Club(PDC) (2017/8-2018/7)
  • Followers on Facebook page grew 10% within my term. 
  • Developed sponsorship, raised over 60k for the annual performance.
  • I was the manager of the funding program Nirvana Rebirth, and was responsible for products pricing and program management. The program has reached 226% of the funding goal.  

     Director

     NTNU Puppet Drama Club(PDC) (2018/8-2019/7) 
  • Led a 4 member-team nominated for 5 annual rewards. 
  • Coordinator of a 200+ audience performance, which has received over 97% positive reviews.

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Exchange student

Universitetet i Oslo (2019/8-2020/1)

  • Qualified scholarship exchange student
  • Engaged in cultural exchange campaigns

Projects 


Graphic Design Works 

I believe one of the best way to convey our messages to people is through graphics and posters. I am familiar with Adobe Products and love to design social media images and posters.

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Social Media Campaign Banners 

With the experience of managing the Facebook account for my student association, I seize the trending topics precisely and produce creative original content and graphics, which received massive reaction for audience.

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Social Media Management

I possess the experience of social media marketing and am excel at trend-observing and data-analyzing. I created contents which received massive interaction from the audience and helped the the brand grow more followers. 

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NTNU puppet drama club @ntnupdc (2017/8-2018/7)

Campaign promotion, funding promotion, meme posts
Traditional Art + Young Mind = New Trend!
Along with creative copywriting and graphic, I created interactive content on Facebook page which received an average Reach Rate of 42%. I managed official website as well, and was succeed at guiding the traffic to Facebook.

Or China (2017/9 ~ 2018/2)

magazine promotion, travel/foods articles
Make an extraordinary expedition a daily news on your feed.
I transformed the featured articles in the OrChina Magazine into fascinating copywritnig on Facebook, which collected positive reviews from the audience, and successfully guided the  35% of the traffic to the official website.

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Video Works 

From writing scripts to filming, I posses the ability to produce a video independently.

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The Battle of Deities|| Annual performance spoiler

With the perseverance to revenge, the deity's spirit has lived on the cursed blade for thousands years, waiting to rise again...

Traditional arts is more than you think once it jumps on the modern stage! 

As the spoiler of the modernized puppet show performance, this film reveals the story-line and the characters, and has won 3000 vies on different platforms. In this program, I was responsible for scripting, directing and editing.


Video link: https://youtu.be/hHcAyCSf_0o

 3 Spanish phrases you can't miss|| The best General Class I've ever been in!


The video features on the Spanish class in NTNU, which I also took, and three simple phrases everyone must know in Spanish! This video has won the second prize in the General Education Promotion Competition.


Video link: https://youtu.be/H3u3KcZm4uY
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Funding Program Manager: Nirvana Rebirth 

In the March of 2018, I launched a funding campaign for the traditional art performance-puppet show. This program reached 226% of the goal and successfully supported the crew to produce a brand-new theatre puppet show which received 97 %positive reviews form our audience.



Assistant Relation Manager : OntheRoad 

When working as the Marketing Assistant at 旅讀OR, I also supported the program OntheRoad as the relation assistant. I managed the contacts of 20+ institutions and established cooperation with 70% of them.

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【On the Road】2018 kicks off! For students only!

Go to the campaign page!

以生活、文化作為主題的創意遊中華再次開跑,全國大專生動起來!

你規劃行程,我們負責出旅費!用你的好奇心、觀察力、熱情,發現任何一切有趣好玩、令你著迷、大開眼界的新鮮事!

About Me   

Versatile, sincere and passionate!

My interest in marketing started when I got my position as the Minister of marketing in the Puppet Drama Club, where I devoted to offer the audience a whole new aspect that puppet show "is something more than a fading traditional art". To succeed the innovated performance, I managed a funding program exceed 226% of the goal, which supported the performance sufficiently and received a 97% good reviews.

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My passion for marketing didn't stop here. I started my internship at Or China and worked as Digital marketing assistant, and acquired professional advanced skills in marketing strategies and back-end analytics.

I am an efficient team player work with genuineness and passion, and would love to devote my self to a highly intelligent and passionate team!





謝謝您撥冗觀看我的履歷!

Thank You For Your Browsing!


歡迎您透過信箱、手機連絡我,非常期待能收到您的回音!
If you are interesting in any of my experience or skills, please feel free to contact me! 
Look forward to hearing from you soon!






A versatile and passionate language major pursuing the perfect "language" of marketing!

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