Hsin-Ping Lin

I am an experienced product designer with strong business analysis skills. With over 5 years of experience in software development, I have designed end-to-end solutions to benefit customers from large enterprises through to small businesses. 

I have strong communication skills and am an excellent collaborator with all stakeholders. Always seeking to expand on my knowledge and skills, I'm looking to share my knowledge to help grow companies, while building my professional career.

Melbourne, AU


  • Help solve customer pain points by designing end-to-end software solutions to meet their needs.
  • Create designs and workflows to suit multiple platforms, including responsive websites, iOS and Android apps, React Native apps, Windows 10, Smart Watch, Smart TV
  • Created a design strategy for a startup from scratch, including reviewing for growth and managing the team's working efficiency.
  • Created, shared and reviewed user journeys, user flows, low-fidelity wireframes, high-fidelity UI mockups, interactive prototypes and design systems which were used to communicate with internal teams and externally to clients.


User Experience

  • Planning and running user testings 
  • Identifying and evaluating user requirements 
  • Conducting design workshops  
  • Illustrating user journey, process flows, and wireframe 

User Interface

  • Designing UI mockups and interactive prototypes for websites and mobile apps 
  • Defining design systems (design language) 
  • Up-to-date knowledge of design software and tools Sketch, InVision, and Zeplin, Adobe Photoshop, Adobe Illustrator, Adobe After Effects

Soft skills

  • Strong communication skills to collaborate with various stakeholders 
  • Excellent time-management skills to deliver task on-time with high quality 
  • Excellent document-management skills 
  • Well communicate with software developers


Localz Pty Ltd, Melbourne, Apr 2017 - March 2020

UX / UI Designer

  • Achievements 
    • Design end-to-end software solutions for field service and retail customers.
    • Identified and evaluated inefficient business practices then recommend alternative business solutions 
    • Developed design systems and functional specifications for use by the pre-sales team, the marketing team, product managers, designers and developers 
    • Designed Localz Partner Portal for the UK client Maternaut, simplifying onboarding and set up of new customers.
    • Designed for Localz Collection products to make in-store click and collect seamless for Woolworth group customers and retail staff, including the attendant app (React Native app), the customer web portal for check-in (Mobile website), and the business dashboard (Responsive website).
    • Designed Localz field service product so consumers could receive day of service communications and track the arrival of a field service technician. This includes the customer web portal (Mobile website), the technician app (React Native app), and the business dashboard (Responsive website) for UK clients such as British Gas, HSS hire, Safelite, and RAC.
  • User Experience Design 
    • Collaborated with product managers in gathering product requirements 
    • Planned and ran user testings and workshops
    • Identified and evaluated user journeys and user requirements
    • Prepared and presented rough drafts to internal teams and key stakeholders 
    • Illustrated design ideas into wireframe and process flows 
    • Created both functional and appealing features that address clients’ needs and help the company to grow its customer base
  • User Interface Design 
    • Designed graphics user interface and elements (UI kits) for website and iOS, Android applications 
    • Developed UI mockups and prototypes that clearly illustrate how software looks and functions
    • Defined design systems which use to communicate with front-end engineers 
    • Supported team with reference design patterns and designing assets (UI kits) for developers 
    • Worked closely with React and React Native development team 

Medipass solutions Pty Ltd, Melbourne, Apr 2017 - July 2018

User Experience Designer

  • Medipass is a new product team within Localz when I joined
  • Achievements 
    • Designed HICAPS Go mobile app to assist patients with private health insurance, assess their benefits before booking for an appointment. 
    • Designed Medipass online payment page to streamline claiming and payment for medical and allied health appointments. 
    • Designed Medipass scanning software tool (Optical Character Recognition) for Garrison Health Services to scan paper medical records into digital invoices. 
    • Illustrated Medipass customer success avatars to provide friendly and consistent customer experience
  • User Experience Design 
    • Investigated and analysed business processes, procedures and work practices in order to develop user journeys and user flows 
    • Simplified user interactions to make the user experience more intuitive 
  • User Interface Design 
    • Designed user interfaces for responsive websites and mobile applications 
    • Designed forms for capturing user medical information 
    • Ensured the products meet accessibility guideline standards
    • Provided reference design patterns and design assets for developers
    • Worked closely with React and React Native development team 
  • Worked with customer success lead, product director, and developers to provide solution which is implemented as seamlessly as possible for all audiences. 
  • Worked with clients and their customers to identify potential business problems and create digital solutions for their needs 
  • Consistent improving professional skills to adopt and work in a medical start-up environment

KKBOX Inc., Taiwan, Apr 2014 - Aug 2016

Product Designer

  • Design Lead for KKBOX app development on Windows 10, leveraging the UWP platform for mobile and desktop form factors. 
  • Design Lead for development on Windows 8.1 and Windows 7 devices  
  • Designed the KKBOX app for use on wearable devices such as Apple watch, Android Wear, smart TVs, and car entertainment systems 
  • Contributed to website and application design for our KKBOX partners: Uta Pass, City Talk and Hami+ for desktop and mobile form factors 
  • Constant collaboration with KKBOX product managers and engineers to support the continuous improvements of company products and services 
  • Created KKBOX MUSIC AWARDS 10 opening animation, viewed by over 100000 individuals 
  • Designed Emome Hami+ streaming music website player

Freelancer, Taiwan & the USA, Nov 2013 - Nov 2017

UX / UI Designer

Planning and designing applications on mobile phones in iOS and Android systems

  • PerfectBook , a camera app inspired by the colours of photographic film (iOS), Taiwan (Oct 2016 - Nov 2016)


Monash University, Melbourne, Feb 2017 - Dec 2018

Master of Information Technology

Honours: Faculty of Information Technology Merit Scholarship Relevant 

Coursework: Project management, software engineering, database analysis and processing (SQL), Internet applications development(C#), business intelligence and data warehousing, Android (Java) and iOS (Swift) development, data exploration and visualisation(R), distributed databases and big data(NoSQL)

Shih Chien University, Taiwan, Sep 2010 - Jun 2014

Bachelor of Fine Arts / Design Management Program 

Department of Communications Design

Honours: Scholarship granted to top 3 students in class Relevant 

Coursework: Integrated Creative Media Design, Digital Film Making, Marketing in Creative Industry, Design Management


The Byte, Monash University IT Faculty Newsletter, Jan 2018 - May 2018


  • Planned and allocated content for the publishing schedule, to determine content for inclusion in each edition 
  • Developed content section focusing on stories, challenges and insights from the perspective of students 
  • Managed queries sent to ‘Ask Hsin-Ping’ section and curating responses for publishing 


Mandarin: Native,  English: Fluent

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