Self-motivated and metrics-driven product manager experienced in new product launch, marketing, go to market strategy, demand generation, brand awareness and much more. I have a history of driving revenue for companies experiencing high customer growth and geographic expansion. I have the courage to drive strategy, and the humility to know when to roll up my sleeves and execute tactically.
Product Manager • Denver, CO
I have 11 years of experience launching both product and brand. Most recently, I led the team that built & migrated 35K existing Door to Door Organics customers to a brand new e-commerce shopping platform. Prior, I launched DTDO in 6 new markets, grew The Egg & I Restaurants by leading franchisees through media, associate salesmanship and hospitality programs and beginning in 2006, developed & launched the franchise concept Elements Massage to more than 100 units.
As a natural project leader and task manager, I have implemented several new project and program management systems during times of high growth and company scale, spanning marketing, technological development and unit operations. In 2016, I was certified by the Project Management Institute in Agile Project Management and software development.
I have created & implemented product roadmaps and marketing plans to drive brand awareness in new markets including many start-to-finish process for teams and unit operators. Tactics include but are not limited to, social media promotions, digital lead generation and conversion campaigns, blogger/partnership programs, on-site promotional events, on-air TV appearances, and live radio remotes.
Computer Graphics & Interactive Media, Marketing
University of Dubuque, Dubuque, IA
Training for Excellence, Denver, CO
Volunteer, Denver, CO
I had the pleasure of working with Katie throughout her tenure at Door to Door Organics, first as a Marketing Manager driving new market expansion and then a Program Manager on the Product team, ushering complex cross-functional projects through the development cycle. She consistently impressed with her data-driven approach to working with the Marketing, Customer Validation and Business Intelligence teams to gather insights and influence product decisions. She was a whiz at getting input from stakeholders and asking thoughtful questions to define requirements that reduced the rounds of revisions needed to get an MVP to market. She was adept at holding people at all levels of the organization accountable to timelines and demonstrated strong communication and presentation skills in reporting to the Board of Directors, senior executives and at all company meetings on the status of various initiatives.Andrea Daily, former Vice President of Marketing at Door to Door Organics
Katie and I worked closely together on the product team at Door to Door Organics. As a Program Manager she was instrumental in the planning, development, and rollout of our new customer facing website. She is one of the most organized people I have every worked with, and was often the one person who kept the different departments aligned on priorities. In addition to organizing cross-departmental teams, she was also able to clearly and effectively communicate projects to the senior leadership team at Door to Door Organics. It was an absolute pleasure to work with Katie and I would highly recommend her for other product management positions in the future.Alex Cummings, former Senior Product Manager at Door to Door Organics