Kbsnplvrapyzo6i88dch

Lee-I Huang

Senior Marketing Specialist  • Taipei,TW • 

katrina27huang@gmail.com

About me

4-5 years Marketing experience. I’m responsible for branding, online & offline Marketing Strategies and PR for my last job. I’ve develop brand image and drive growth for APP from day 1. We have grown from 0 to 80k+ registered users in a year and half, that is about 150k+ App downloads and was recognized by App Store Story of Today. I used to work in Fashion & Luxury industry, so I’m also very focus in copywriting and the quality of it.

Paragraph image 00 00@2x

Experience

Taptot 優閣資訊有限公司, Senior Marketing Specialist

2017/11-2019/10

Taipei City, Taiwan 


. Develop marketing strategy online & offline
. Digital marketing insights to create ad and content
. Cross-industry alliance with local sponsors for joint marketing programs and events

. Manage KOL marketing and campaigns to build brand awareness
. Social media marketing and management
. Press release, public relations and holding press conference event 

. Interview arrangements and event planning
. Coordination with agency/commercial team

. App Store 每日故事頭條 (https://reurl.cc/4gv0d3)

. Press  

數位時代 (https://reurl.cc/M77VWm) 

Meet創業小聚 (https://reurl.cc/8ll8Yd)

Yahoo奇摩新聞 https://reurl.cc/GQ7ex)

BeautiMode創意生活風格網 (https://reurl.cc/yo2mD)

環境資訊中心 (https://reurl.cc/ApxdQ)

史塔夫科技 (https://reurl.cc/LVYA3)

. Online events

Year of Giving

https://www.taptot.com/tw/yearofgiving/

Zero Carbon Fashion Contest

https://www.taptot.com/tw/zerocarbonfashioncontest/ 

CÉLINE (LVMH集團), Communication Assistant

2017/6-2017/9

Taipei City, Taiwan 


. Support PR Manager to coordinate daily media enquiries and support press / stock on loan

. Data tracking and system implementation for reporting purpose

. Coordinate with different departments and boutiques for press on loan or celebrities dressing

. Show Room Stock take and management

. PR daily operation errands such as clipping and weekly editorial reports to HK Office

. Press kit preparation: quarterly press kit distribution and materials summarizing

Danese & Lealty 丹意信實集團, Marketing PR Executive

2016/6-2017/1

Taipei City, Taiwan
Responsible for Rolf Benz and Porsche Design


. Media relationship maintenance and development
. Press release and copywriting
. VIP customer editorial write-up
. Daily media inquiry and coverage follow-up
. Clipping monitor and analysis
. VIP events & CRM
. Marketing coordination
. Social media marketing and managements

Ballon Rouge 芭瓏商貿上海有限公司, Business Development

2015/12-2016/3

Shanghai City, China


. Responsible for marketing strategy and social media platforms management on WeChat & Weibo

. Write articles to maintain media coverage and relationship with VOGUE and Tencent (騰訊)

. Improve and promote sales in boutique, 

. Make products shooting & visual merchandising for marketing tools

SHIATZY CHEN 夏姿陳上海有限公司, Operation Assistant

2015/8-2015/11

Shanghai City, China 


. Manage 24 Stores in China
. Administrative supports through all departments
. Project managing for New Opening Store

Franz Collection 法藍瓷股份有限公司, Internship

2013/12- 2015/6 

Taipei City, Taiwan


. Social media analyzing, marketing and management 

. Create an animated ambassador character to hold a design vote online 

. Interviews with artist and write articles on famous design website 

. Promote Franz Award worldwide by making contacts with design colleges, studios and workshops globally

NTNU East Asian Journal 東亞系系刊, Chief Editor

2012/9 -2013/6

Taipei City, Taiwan


. Interview professors from East Asian Studies and write articles about
international issues
. Interview exchange student experiences and volunteer works in East Asia region

Certification

Google數位學程、Google Analytics、Google Ads

TOEFL, TOEIC, GEPT 中高

Education

Sciences Po Paris 巴黎高等政治學院

2015/1-2015/6

Exchange student in Global Marketing, CRM, International Relations

National Taiwan Normal University 國立台灣師範大學

2011/9-2015/6

BBA: East Asian Study, 3.8 GPA
Minor in Culture Creative Industry
Chief Editor & Art Editor of NTNU East Asian Student Journal 
2014 Team Leader of Future Leadership of Media (Magazine Business Association of Taipei) 
2012 Candidate of Performing Art Manager (Taipei Fine Art Museum)  

Portfolio

Projects 01 00@2x


Projects 01 00@2x


Projects 01 00@2x
Powered by CakeResumePowered by CakeResume