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Loida Otero

  Portland, ME  •  loida.otero@gmail.com

Hello! My name is Loida! I'm a passionate problem solver who genuinely loves creating outside of the box solutions that propel teams forward! My crafty, resourceful and positive personality loves social media, thrives in community building and loves getting things done!


My new found passion is learning UX Design on my spare time, so when I'm not in front of my laptop tinkering about, I'm creating healthy treats (probably doughnuts 🍩 ) in my tiny kitchen!



Experience

Freelance Marketing Services

Digital Marketing Strategist | 2015- Present

  • Craft and implement digital marketing campaigns in support of clients’ business objectives and overall goals. Identify, recommend & implement strategies/initiatives to drive traffic, conversion, and brand awareness. Develop social media initiatives across a range of platforms to boost the growth of the brand's online presence and increase engagement.

VIVE 

Marketing Strategist | 2019 - 2020

  • Implemented systems and processes (using Google Drive: document creation) that optimized content creation, managed workflows, increased communication channels (instituted Slack) increased productivity for the coaching company by 30%. 
  • Crafted marketing plans, devised personas and implemented campaigns for brand awareness and engagement. 
  • Spearheaded the creation of the company’s first ebook publication, devised the design elements, layout, curated the content and workflow.

Nourished Retreat 

Social Media & Event Marketing Coordinator 2017- 2019

  • Managed the social media accounts for a NJ based wellness company, who held annual experiential [in-person] retreats and quarterly workshops throughout the year. 
  • Increased Instagram & Facebook posts by 20% for each event within 6 month intervals by A/B testing with customized graphics & content. 
  • Increased business sponsorship, keynote speakers and workshops instructors by 50%. Crafted video interviews, webinars and guest blog posts that lead to increased ticket sales by 12%.

WJZP.ORG 107.9

Community Manager & Outreach Coordinator | 2017 - 2019

  • Spearheaded the RFP process to obtain funding for the rebranding of the Jazz radio station, which was successfully awarded for creative work (worth $7,000) for the re-design. 
  • Managed a small team of 10 for the re-branding project with the objective to attract a younger audience (ages 18-25). Optimized the website with cosmetic changes that resulted in an increase of donations by 35% in the span of 6 months.



Education

The Austin W. Marxe School of Public & International Affairs | 2009 - 2014

B.S. Public Affairs 

Coursera: The University of Illinois Digital Marketing Specialization | 2018 - 2019

Skillcrush: Career Blueprint

Front-End Development | 2017 - 2018

Udacity: Digital Marketing Nanodegree 

Digital Marketing Program | 2020 - Present

Acadium

Digital Marketing Accelerator | 2020 - Present



Soft Skills 

Creative Problem-Solving skills  

Excellent Interpersonal skills 

Solid Organizational skills  

Positive & Friendly demeanor Versatility to work in a team or independently   


Languages

English  

Spanish (Proficient) 

Italian (Elementary level)


Programs

HTML, CSS (basic)  

Wordpress (intermediate), Squarespace

Photoshop, Canva, PicMonkey Basecamp, Trello, Asana  

Salesforce, PeopleSoft 

Prezi, PowerPoint 

HootSuite, Buffer, Later 

MS Office Suite, Google Suite

Salesforce & Confluence

Social Media Channels: 

Twitter, Instagram, Facebook, Pinterest & LinkedIn

Mail Chimp, Constant Contact & Convertkit


Hobbies

Yoga enthusiast 🤸🏽‍♀️

Self-trained chef  #chefmode 

Serial course taker 👩🏽‍🏫

Blog addict  #keepinitreal 

Tech junkie  ⌨️

Foodie lover  #nomnom 

Video game noob  🎮

FitnessBlender evangelist  #fitnessjourney

Online learner devotee 👩🏽‍💻

Wellness Advocate #wellnesslifestyle

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