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陳靜文 Micky Chen

【資歷】網路產業 8~9 年,其中 PM 經歷約 6 年,UIUX 約 2 年
【經歷】約 20 個網站/APP/前後台專案經驗,主題含運動/英語學習/寵物/O2O/電商/OTT
【職能】網站或 APP 的介面與系統流程規劃,製作產品規格文件、wireframe、prototype、user flow
【軟體】Sketch, Zeplin, Prott, Google Analytics, Firebase, Google AdSense, App Annie, Tableau

 工作經歷

PM, friDay 影音, 遠傳電信股份有限公司, 2018/09 ~ 迄今

  • 針對 《friDay影音》的 APP、網頁、平板和電視等不同平台,規劃新功能,優化既有功能
  • 撰寫產品需求文件,基於系統框架發展出 user cases、user flow、wireframe,定義SPEC
  • 作品:TV直播頻道離線觀看訂購頁面優化Android TV 改版分類館、數位珍藏、Apple TV、4K
  • 成效:Android TV安裝數成長15%,DAU成長10%,新增合作廠商;訂購頁面跳出率降低 9.06%,PV提升12%

PM, 時間軸科技股份有限公司, 2015/05 ~ 2018/09

EC行銷處:UIUX設計師
  • 針對 《friDay購物》的點數、虛擬貨幣回饋機制,設計大小網和 APP 的介面流程,提供各個畫面的設計完稿檔案
  • 針對 《friDay加購》的虛擬貨幣、個人資料區和購物車,進行APP的介面設計和畫面改版
  • 作品:friDay購物friDay加購
EC行銷處:處長特別助理
  • 直接向行銷處資深總監報告,協助全處與其他部門協調大小相關業務
  • 對外,準備行銷業務專案合作合約文件,協助異業洽談,新商品開發相關提案資料
  • 對內,安排處長行程,協助文書處理等行政作業 ,準備例行性會議如業績、媒體廣告、行銷活動等報告
雲端生活事業處:PM
  • 針對《巷弄APP》,基於拆帳模式開發後台系統,可讓公司和商家對帳,APP 也因此新增商品的販售方式
  • 工作內容包含與公司內部會計金流單位、外部商家訪談系統需求,定義功能,繪製線框圖和需求書撰寫,開發後驗收測試
  • 本模式上線後,3 個月內增加約 500 個合作商家
  • 作品:巷弄APP拆帳系統
數位行銷事業處:PM
  • 為品牌客戶「愛德士生物科技」,從0到1打造一個寵物醫療APP《CareMyPet》,完成繁簡中文版和英文版
  • 工作內容包含與客戶關係管理,專案控管,協調合約報價,管理程式外包公司、APP 流程與功能定義、wireframe 製作
  • CareMyPet 獲獎紀錄:2016動腦行銷傳播貢獻獎–品牌APP獎–銅獎 
  • 作品:CareMyPet

PM, 1009 Design, 2014/05 ~ 2015/04 (SOHO) 

  • 製作 《GoMore》 APP 和網站的流程與線框圖,規劃 Kickstarter 的網頁內容素材,2015 CES 展覽行銷物規劃
  • 優化《單字王》APP 的前後台功能;重新設計《多益900》網站 (本新設計網站最後未上線)
  • 作品:GoMoreGoMore KickStarter Project

專案經理, 網訊電通股份有限公司, 2012/06 ~ 2014/04

行銷專員, 網上網數據股份有限公司, 2011/08 ~ 2012/03

  • 針對公司主要產品《9x9.tv》,一個 UGC 影音內容彙整的平台,做校園推廣的工作
  • 與大專院校舉辦產學合作課程,並於學期末辦了五間大學的跨校作品成果展暨影音策展比賽


作品


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Micky Chen

Product Manager, UIUX Designer, Service Designer.Taipei, Taiwan
  • 8 years of experience in creating Apps and Webs; 6 years of PM and 2 years of UIUX Designer.
  • Participating in products including Wearable Tech, English Learning, Pets, O2O, EC, and OTT.
  • Familiar with creating user flow, wireframe, prototype, and PRD (Product Requirement Document).
  • Software skills: Sketch, Zeplin, Prott, Google Analytics, Firebase, Google AdSense, App Annine, Tableau

Experience

PM, friDay Video, FarEasTone Telecomm. 2018/09 ~ Now

Key Responsibilities 

  • Define the product roadmap and features based on business needs.
  • Translate the requirements into user flows & specifications for the website and apps. 
  • Produce wireframes and prototypes to help communication across all functions.
  • Manage project schedule, manpower, & resources.Help QA team coordinate user case tests.
Accomplishments

PM/UIUX Designer, Hiiir Inc. 2015/05 ~ 2018/09

UIUX Designer, EC

Project Manager, Pet's Healthcare App

  • Develop an app, CareMyPet, from 0 to 1. Launch app in Taiwan and CN market. 
  • Make wireframes and prototypes. Lead iOS, Android, web developers, and designers to create the app.  
  • Achievements: 【Award】2016動腦行銷傳播貢獻獎–品牌APP獎–銅獎  
  • Works: CareMyPet App

Product Manager, O2O

  • Define the key user flow and features based on the profit sharing model.  
  • Documentation: PRD, user flow, wireframe, and prototype. Operation: WEB/APP release, DAU/MAU monitoring.
  • Work: 巷弄App

PM, 1009 Design 2014/05 ~ 2015/04

GoMore  

Word King/TOEIC900  

  • Redesign an English learning app, Word King, and an English learning website, TOEIC 900 by creating prototypes.  
  • Monitor DAU/MAU and other English learning behavior.

Project Manager, Telexpress Corp. 2012/06 ~ 2014/04

  • Account service: take requirements from clients and manage website projects. Completed about 12 projects a year. 
  • Assist supervisor on business development, mainly developing websites from brand clients. 

Marketing Specialist, AboveNet. 2011/08 ~ 2012/03

  • Promoted the service, 9x9.tv. Organized training classes across 5 universities. 
  • Managed an Enterprise Industry Cooperation project.

Works



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friDay Video - Video Download Service  (2019)

  • Video Download is a very common feature in a normal OTT service. However, there's a lot of user scenarios and cases that based on pricing plans and DRM limitations.
  • Through this project, I would like to present my skills in clarifying the user flows, and the skills to figure out workable features for both users and business needs.  MORE

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friDay ShoppingPlus - f coin & Shopping Cart  (2018)

  • friDay ShoppingPlus is a branch service of friDay Shopping. It is considered to have a shared discount system in terms of f coin.
  • This project shows my ability in thinking a connected service across platforms, designing a common UI layout applied by 2 Apps and web services.  MORE

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friDay Shopping - f coin & Rewarding Program  (2017)

  • friDay Shopping uses f coin as a rewarding means for customers. Users who make a purchase on friDay shopping can get x% of the sales prices as rewards. 
  • From this project I would like to present my skills of communication. I use story board to create a document that helps all functions know how it works.  MORE

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Alley App - Profit Sharing Model  (2016)

  • Alley App created a profit-sharing model that assured the restaurants making more profits with a greater sales volumes but lower sales prices.
  • I learned a lot about accounting from this project. It shows my ability to design a system from 0 to 1, from vague concepts to specifications and features.  MORE

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CareMyPet - Pet's Medical Services  (2015)

  • CareMyPet is an app that helps pet owners communicate the pets' symptoms to the vets. It creates a common language between the pet owners and the vets.
  • I not only brought in revenues for my company through this project, but also won a professional prize.  MORE

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GoMore - The Athlete's Endurance Meter (2014)

  • GoMore helps athletes measure the endurance during workouts. Through the sensor and app, users will know when to adjust their pace and avoid burning out. 
  • I took part in not only product making, but also product marketing. It brought out the potential in me in many ways. MORE 

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