【OTV影片及Social Campaign】3M百利免手洗魔布拖把[OTV video and Social Campaign] 3M Bailey hands-free magic mop
By 陳冠蓉, January 03, 2020
Translated by GoogleShow original (zh-TW)
OTV：https://www.facebook.com/128589560489990/videos/431042327773787/ Social Post： https://www.facebook.com/3M.com.tw/posts/3138214392860810 2020年初，3M百利針對「免手洗魔布拖把」強打農曆新年檔期，為搶30-45歲女性眼球，我們以「效率，讓家事更有魅力」為概念，拍出史上最"乾淨"的性感影片，由型男演繹魔布拖把成就打掃效率的產品特性。此外我們更推出「ASMR」、「素人效率見證」趣味貼文，並向客戶提案「效率型男賣場Road Show」、「型男去你家掃除」等實體活動，期待從社群到體驗，讓3M百利免手洗魔布拖把的效率，席捲主婦圈，勾起埋藏內心已久的打掃慾。
OTV: https://www.facebook.com/128589560489990/videos/431042327773787/ Social Post: https://www.facebook.com/3M.com.tw/posts/3138214392860810 At the beginning of 2020, 3M Bailey is targeting the Chinese New Year schedule for "hand-free magic cloth mop". In order to grab the attention of 30-45-year-old women, we took the concept of "efficiency and make the family more attractive", and shot the most "clean" in history. Sexy movie, the performance characteristics of the cleaning efficiency of the magic cloth mop by the sportsman. In addition, we have also launched "ASMR", "Educational Efficiency Witness" funny posts, and proposed physical activities such as "Effective Men's Store Road Show", "Sportsmen Go to Your House" and other activities. The efficiency of 3M Bailey ’s hands-free magic cloth mop swept the housewives circle and aroused the long-held cleaning desire.