鄭羽琪

社群貼文/內容行銷:淺白卻專業的口吻Community post/content marketing: white but professional tone

By 鄭羽琪, October 19, 2019

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社群貼文/內容行銷:淺白卻專業的口吻
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在擔任媒體的社群編輯時,碰上較嚴肅的內容,會用淺白但仍保有專業度的口吻撰寫文案,帶領讀者關注社會議題。 以亞馬遜森林大火為例,由於欲推廣的內容較嚴肅,故貼文文案會說明現況、社群發酵情況,並帶到情感面,來引起讀者共鳴。 【貼文連結】https://reurl.cc/4goY03
When working as a media editor for the media, he encountered more serious content and would write a copy in a plain but still professional tone to lead readers to pay attention to social issues. Take the Amazon forest fire as an example. Because the content to be promoted is more serious, the post-text copy will explain the current situation, the community fermentation situation, and bring it to the emotional side to resonate with the reader. [poster link] https://reurl.cc/4goY03

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