鄭羽琪

借勢行銷/話題行銷/內容行銷:利用「跟風」推廣適合的內容Borrowing Marketing/Topic Marketing/Content Marketing: Using "Follow the Wind" to Promote Appropriate Content

By 鄭羽琪, October 19, 2019

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借勢行銷/話題行銷/內容行銷:利用「跟風」推廣適合的內容
Translated by GoogleShow original (zh-TW)
一芳水果茶爭議爆發後,在網路上引起話題,利用話題熱度撰寫社群文案、進行內容行銷,並調整文章標題,吸引讀者。 【貼文連結】https://reurl.cc/vn7Gak 【原文標題】台北超乎想像潮美蔬果汁!不藏私大公開 【調整標題】不只一芳水果茶,台灣還有更多潮美蔬果汁!3家高質感獨立小店必喝 【貼文文案】 一夜之間,#一芳水果茶 因在微博公告 「堅決維護一國兩制,堅決反對暴力罷工!」 變成網友口中的 #一中水果茶、#一果兩汁 又因部分台灣加盟店發聲明,不認同香港代理商的聲明,變成 #一芳各表 的局面🤔🤔🤔 網友一下說要抵制,一下又說部分門市可以繼續喝,一芳來一芳去,台灣還有更多美美又好喝的果汁可以喝啊!直接挑好三家給你了:   【延伸閱讀】解析「一國兩制」密碼:http://bit.ly/2yGSKRj #一國兩制 #中國 #香港 #三罷 #香港罷工 #飲料店 #蔬果汁
After the dispute over Yifang Fruit Tea broke out, it caused a topic on the Internet, used the topic to write community copywriting, conduct content marketing, and adjusted the title of the article to attract readers. [poster link] https://reurl.cc/vn7Gak [Original title] Taipei is beyond imagination of the beautiful fruit and vegetable juice! Do not hide privately open [adjust the title] not only a Fang fruit tea, Taiwan has more Chaomei vegetable juice! 3 high-quality independent small shops must drink [post text copy] Overnight, #一芳水果茶 was announced on Weibo "Resolutely safeguarding one country, two systems and resolutely oppose violent strikes!" In the mouth of the netizen, #一中水果茶,#一果二汁 and some Taiwan franchise stores issued a statement, did not agree with the Hong Kong agent's statement, became the situation of #一芳表🤔🤔🤔 The netizens said that they want to boycott. Let’s say that some stores can continue to drink. One Fang to Fangfang, Taiwan has more beautiful and delicious juices to drink! Pick three directly to you: [Extended reading] Analyze the password of "One Country, Two Systems": http://bit.ly/2yGSKRj #一国两制#中国#香港#三止#Hong Kong strike #饮料店#Vegetable juice

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