陳冠蓉

【汽車文案】VOLVO V60 Launch[Car copy] VOLVO V60 Launch

By 陳冠蓉, December 15, 2019

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【汽車文案】VOLVO V60 Launch
Translated by GoogleShow original (zh-TW)
上市影片:https://www.facebook.com/volvocarstw/videos/360407244836839/?v=360407244836839 更多人選擇休旅車的當今,堅持開旅行車的人,除了把旅行車視為兼顧工作與家庭的用車,更在乎的是來自歐洲的雅痞風範,VOLVO是世界第一個生產旅行車的品牌,因此,我們以旅行車之王為概念,結合TA輪廓,為全新V60定義傳播概念:「I Estate Therefore I Am」,Estate為歐洲旅行車之名,同時有「豪華莊園、唯有貴族能享受的車型」之意。中文概念則為:「出發,讓世界跟上」。
Listing Movie: https://www.facebook.com/volvocarstw/videos/360407244836839/?v=360407244836839 Today, more people choose RVs. People who insist on driving RVs not only consider RVs as work-oriented vehicles, but also care about European-style Yara style. VOLVO is the first production travel in the world. The brand of the car, therefore, we take the king of station wagons as the concept and combine the TA outline to define the communication concept for the new V60: "I Estate Therefore I Am", Estate is the name of the European station wagon, and also has "Models that nobles can enjoy." The Chinese concept is: "Get off and let the world keep up."

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