陳冠蓉

【CSR campaign發想】戶外品牌 X 街友[CSR campaign thought] Outdoor brand X Street Friends

By 陳冠蓉, January 03, 2020

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【CSR campaign發想】戶外品牌 X 街友
Translated by GoogleShow original (zh-TW)
發現:有些人花大錢去戶外,回到都市卻抱怨:「去過一趟戶外,變得好像流浪漢」;有些人則每天在都市,過著戶外求生的生活。 IDEA:讓街友成為戶外代言人 能深刻體驗產品力的時候,就是最有機會促購的時候。我們利用這個點當噱頭,選擇在最冷的清晨四點當SUPER SALE的時間點,銷售員正是最有力的代言人:街友。並將收入捐作街友相關公益事項。
Findings: Some people spend a lot of money to go outdoors, but return to the city and complain: "I went outdoors and became like a tramp." Some people live in the city every day and live outdoors. IDEA: When making street friends an outdoor spokesperson can deeply experience the power of the product, it is the time to have the best chance to promote the purchase. We use this point as a gimmick, and choose to be a Super Sale at 4 o'clock in the coldest morning, the salesperson is the most powerful spokesperson: Street Friends. And donate the income to public welfare matters related to street friends.

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