Are you struggling to generate enough traffic to your website or blog? Or, perhaps you’re generating traffic, but it’s not the right type of traffic that you need to grow your business? If so, there’s no need to feel defeated, as these pain points are very common amongst many business owners and marketers.
In this article, we are going to help you start driving more quality traffic to your website with one of the best online marketing strategies you can implement - content marketing. Our 5 tips for better content marketing will help you to craft and implement your own effective content development strategy to get you the traffic you need to create new business.
Content is king when it comes to growing your website’s online presence in the most organic way possible. Websites with little to no quality content continue to get buried by resourceful, authoritative websites filled with great content.
Content can come in many difference forms - not just articles as many people still think. Some of the various forms of content that can and should be used in personal branding strategy include, but are not limited to Articles and Blog Posts, Whitepapers and eBooks, Images and Infographics, Videos and Podcasts, Data Charts and Graphs. Looking for some inspiration? You can check out these 10 Inspiring Personal Branding Quotes!
If you have the resources above taken care of, then you’re ready to pull off an effective content marketing plan. Here are our top 5 tips to get the most out of your content marketing strategy:
1. Define Your Audience and Your Purpose
To produce the most effective content, you must know who it is aimed at and what it is meant to do. For example, knowing that your audience is made up of mommy bloggers and your purpose is to build brand awareness through social shares and reposts, then you would know that you need to craft your content piece to fit those things.
2. Map It Out
Before you just start writing or designing content, try mapping out your strategy. Create a spreadsheet that logs your content topic ideas and the type of content you plan to produce out of those ideas.
3. Tell a Story
If your personal brand development strategy primarily consists of you talking about your products and services, then you’re going to struggle to see great results. Prospects need to be engaged and convinced to perform the actions you want them to. The best way to do this is to make connections through telling real stories about your business.
4. Mix It Up
It used to be that a content strategy could get by on just writing a bunch of articles or blog posts. Although articles and blog posts are still incredibly important, they should not be your online types of content. Diversify your content plan by mixing in different types of media such as videos, infographics, podcasts, eBooks and data charts. Creating a single page website like CakeResume can also help a great extent to brand yourself online!
5. Get It Out There
Even the most well written article or beautifully designed infographic can fail, if not enough people see them. As with launching a new website, you need to properly market and promote your website to get people to it. The same applies for your content pieces. Leverage your social media networks, launch a paid advertising campaign or send a message to your email subscribers announcing your new content.