Resume, Cover Letter Tutorials2020-11-09
applied in the field of marketing, there are three levels of skills. The top we called it “Best knowledge” which you will need no matter what your job is, such as Data & Analytics, Research and Branding. The middle level is “Marketing Foundation” that includes marketing-specific subjects, for example, Copy-writing, A/B testing, funnel marketing. The range of marketing area can be really wide so it’s not easy to be familiar with all subjects. However, there are no... Read more
Career Development2019-04-08
Content marketing in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand, can be one of the most successful digital marketing methods for your personal brand, but only with a solid strategy in place. With the abundance of types of content and channels to distribute content on, it’s easy to get overwhelmed. Here are 5 simple techniques to positively use content marketing to boost your personal brand and extend... Read more
Resume, Cover Letter Tutorials2020-08-27
在媒體平台越來越多的現在，「社群行銷」成為各家企業極欲找到的人才。那麼，「社群行銷」需要具備什麼樣的能力呢？該怎麼提升自己的能力？一份... Read more
Resume, Cover Letter Tutorials2020-08-27
威廉獅（William）是Google Ads 官方社群「傑出貢獻者/黃金級產品專家」，擅長Google Ads、Google Ana... Read more
Resume, Cover Letter Tutorials2020-08-27
你在求職的時候，看過「內容行銷」的職缺嗎？在「行銷」分工越來越細的現在，你知道「內容行銷」到底是什麼，跟數位行銷、社群行銷又有什麼不同... Read more
Resume, Cover Letter Tutorials2019-04-08
Your resume can be engineered to function as a strong marketing tool. Although engineering jobs encompass a wide range of fields, there are some very effective resume strategies which can be applied across multiple disciplines. Let’s check out these seven pieces of expert advice to keep in mind while writing an engineering resume. Think Precision When it comes to engineering, precision is of paramount importance. The same likewise precision must also be applied for an engineering resume. Many engineers... Read more
Job Search Channels2020-11-19
PM 有很多種，包含產品經理（Product Manager）、專案經理（Project Manager）、產品行銷（Product Marketing）等等；而在大公司與小公司，因為公司規模、產業的不同，需要的 PM 類型不完全相同，PM 的工作內容有所差異，所需要的技能當然也因公司... Read more
Career Development2019-04-08
Personal Branding is to market one-self and his or her career. It is all about holding or building up a prescribed image of oneself through promotion and publicity. In today’s digital world, it is even easier since you can do a lot of marketing online. Why do you need to build a personal brand? In order to establish yourself in today’s competitive world, you need attain a stature through packaging and strategizing. This will help you to... Read more
Career Development2019-04-08
need to feel defeated, as these pain points are very common amongst many business owners and marketers. In this article, we are going to help you start driving more quality traffic to your website with one of the best online marketing strategies you can implement - content marketing. Our 5 tips for better content marketing will help you to craft and implement your own effective content development strategy to get you the traffic you need to create new business. Content is... Read more
People or Company Interviews2020-10-29
聲中，我們提到 David 即將在今年夏天迎接生涯上的重大轉換，也就是他將前往哈佛攻讀「量化行銷 Quantitative Marketing 」的博士學位，從科技管理職搖身一變學界學者！ 為什麼 David 會做出這樣的決定呢？身為資料科學家... Read more
Job Search Tips2019-04-08
personal website can be the first step towards personal branding. 4. It Gives You the Opportunity to Build Your Web Design Skills In today’s world of rapidly advancing technology, some surprising fields - such as writing, design, customer service and marketing - often require technical online skills such as basic HTML and CSS. Creating your personal website is a great way to start developing these skills and highlight your work in action to potential employers. If you’ve never built a... Read more
Resume, Cover Letter Tutorials2019-04-08
industry that you want to join. Let’s say you want to be an actor or model, then you must add a photo so as the employer can weigh which roles might fit you best. In other roles such as marketing, tech, finance, and most white collar jobs, this might not be necessary thus you do not have to include your picture. By including your picture you come across as inappropriate and unaware of the business dynamics and culture. Furthermore... Read more
Career Development2019-04-08
brand to stand out like you’re wearing a red and white sweater, and everyone else has on black. Jarod Kintz in This Book is Not FOR SALE If you are not a brand, you are a commodity. Philip Kotler , Marketing Author, Consultant, and Professor So instead of being passive, why not take a step to brand yourself online ? Given enough time and effort, you can transform yourself in a brand by anticipating what people are looking for and building... Read more
Job Search Tips2020-08-20
saying? Is this post telling my story in the right way? Think of it as an opportunity to show the best version of yourself. Further Reading: When it comes to personal branding, content is king! Check out these 5 Content Marketing Tips To Boost Your Personal Brand . 5. Run in Successful Circles You really do become who you spend time with, whether personally or professionally. So, surround yourself at all times with people who inspire you , with people who are... Read more
Job Search Tips2020-10-26
工程師等等。 在規模比較大一點的科技公司，還有更多的角色可以被稱為 PM，像是產品行銷經理（Product Marketing Manager）、產品銷售經理（Sales Product Manager）、計畫經理（Program Manager）... 等等。以下將以台灣常見的產品經理與專案經理，來跟大... Read more
People or Company Interviews2020-10-29
以後走到理想的位置。 CTO 會提出當年的目標或困難點，與 VP 討論該從哪幾個點切入，另外也會跟 growth、 marketing、product、ads 等其他團隊共同聚焦之後，Engineering VP 和 Backend VP 就可以直接對接，並做出技術可行性和時間成本的... Read more
Job Search Tips2020-11-30
also no better way to dip toes into various jobs and foster comprehensive skills, such as interpersonal skills, crisis management, self-discipline and self-management. A one-man job requires freelancers exposing simultaneously to various fields and domains, be it marketing, advertising, and sales. You have to wear many hats. At the end of the day, you’re able to accumulate cross-disciplinary knowledge. Besides, the chance to truly experiment with your skill set is another thrilling pro of freelancing... Read more
Career Development2020-11-17
networks, especially those found online. Your website or blog is your home base and your hub for presenting yourself. Over the last decade, personal branding has received a high volume of online hits, along with the concept of social media marketing. Further reading: Blogging is the new resume: Why less is not always more by Ryan Hoover, the co-creator of Product Hunt Social media is the perfect place for distributing and amplifying your created content so that people can... Read more
