Accumulated 4+ years of experience in digital marketing and product management. I'm passionate about delivering product/customer success and maximize business values by leveraging my communication skills, leadership, and growth mindset.
Product Management / Digital Marketing Taipei, Taiwan email@example.com | +886-936-993-573
Far EasTone Telecommunications Co. Ltd.
MA to Sr. Digital Marketing Specialist (eCommerce) Jul 2017 ~ NOW
Analyzed A/B test and adopted PDCA cycle to improve shopping flow, resulting in 166% conversion rate and ~3 Million NTD in annual revenue.
Conducted competitive analysis and initiated enhancements, boosting campaign traffic by 88%
Improved self-care App features and CTA buttons, increasing order volume by 594%.
Spearheaded themed monthly campaign from persona, generating over 400K traffic for Digital-Store.
Reduced cost on paid media, hitting KPI 118% in movie festival sales event.
Guangzhou Evervan Footwear Co. Ltd
Assistant Brand Marketing Manager Feb 2016 ~ May 2017
Proposed IoT retail solutions and marketing plans through brand partnership with SKECHERS and UNIQLO.
Gave out recommendations about over 40 seasonal shoe designs for China brands like XIAOMI and XTEP.
Microsoft Taiwan Co. Ltd
Marketing Assistant Intern Jun 2014 ~ Jul 2015
Organized and chaired social viral plans for Microsoft YouthSpark Program, reaching above 270K people on Facebook and attracting over 460 attendees.
Cooperated with Taipei City Government on 2015 Job Fair and achieved visits 7,074+ and KPI 160%.
Boston University（Coursera ）
Software Product Management 2019 ~ 2019
National Taiwan University （Bachelor of Arts）
Political Science International Relations Division 2011 ~ 2016