Taylor Letterman

Skills/Experience

Development: HTML/CSS3, JavaScript, PHP, Git, WordPress, APIs, SQL, XML/JSON

Marketing: Google Optimize, Optimizely, Amplitude, Salesforce, Pardot

Data & Analytics: Google Analytics, Google Tag Manager, BigQuery, Data Studio, Datorama

Architected and introduced a measurement strategy, aligning marketing, sales, and ecommerce teams around data driven practices and a shared multitouch attribution strategy.
Owned the marketing technology stack (analytics, pixel integrations, ETL, dashboards) that powered day-to-day decision making.
Scaled new user acquisition funnels by reducing operational strain, improving A/B testing practices, and instituting on-page personalizations through retargeting campaigns.
Optimized customer retention by identifying early indicators leading to reduced engagement/usage, and streamlined the onboarding process around key sticking points in the subscription service.
Established and rolled out custom dashboards and reports, integrating multiple data sources thus significantly improving directional insights and transparency across teams.
Implemented engagement and conversion events at each stage fo the customer journey, building the foundation to identify and score valuable leads.

Planned and developed a complete tech infrastructure overhaul saving the company over $400,000 in the first two years.
Designed/developed many multi-step sales funnels bring in millions in revenue every month.
Led team of five (in-house and contracted) developers, and adopted agile methodologies and a scrum framework to guide product development and technology roadmap.
Trimmed content and product fulfillment time by half through automation and improved workflows, bettering the customer experience and enabling more rapid product launches.
Managed technical re-architecture of customer dashboard and gated content that drove a 30% increase in customer engagement.
Improved UX parameters by 20% through better user feedback collection mechanism, innovate solutions, and more attention to the users’ needs.

Designed, developed, and maintained dozens of small businesses and non-profits websites.
Optimized lead and customer conversions by improving site performance, implementing A/B tests, and measuring customer engagement
Implemented marketing automation tools and custom CRM integrations, reducing operational costs and improving customer segmentation for my clients

Managed the agencies web and technical marketing strategy, finding creative ways to measure and share experiential marketing campaigns
Designed and developed WordPress sites to drive awareness and increase customer engagement

Developed responsive, modern websites for various non-profit clients, giving them the tools and platform to increase donations and register more volunteers
Integrated custom and third party donation platforms, helping improve conversions and user experience.
Customized volunteer registration processes and emails, making it easier for clients to expand the reach and marketing efforts.

Advanced Google Analytics, Scrum Master, Pardot Specialist, A/B Testing by Google (Udacity)