National Taiwan University (NTU)       Sep 2016 – Present

- BA in Foreign Languages and Literatures 

- Coursework include: Marketing Management

  Business English, International Distribution Management

UC Berkeley                                            July 2017 – Aug 2017

- California, USA

- Summer Session of Design Innovation and
   Product Promotion

Work Experience

Ogilvy Taiwan                                                                                                                                                Feb. 2020 - Present

Account Executive Intern
- Conduct competitor analysis by evaluating the market positioning and social media approaches
Collect and analyze data of impression and engagement to measure influencer marketing ROI 
- Manage online advertising campaign projects and cooperating with cross-functional team members 

Taiwan Travel Map                                                                                                                            July 2019 – Aug 2019

Marketing Intern

- Used Google Analytics to measure internal site search, maintaining the bounce rate  below 20% in average

- Analyzed affinity category report and enhanced Facebook page engagement by 5% 

- Established cross industry corporation with CTBC Bank and Japan booking agents

Yong-Cheng International Securities Investment Consultant                           May 2019 – Sep 2019

Social Media Marketing Intern

- Optimized the corporate social media strategy, increasing Instagram followers from 3,000 to 16,000 

- Designed educational posts to target members of the audience and boosted Facebook organic reach 

- Built out monthly social media calendar together with department managers

Hilton Taipei Sinban                                                                                                                             July 2018 – Aug 2018

Marketing Communication Assiatant

- Cooperated with public relations agency to arrange the grand opening ceremony 

- Designed appealing banner advertising headlines and wrote text of Google ads 

- Built partnership and signed business contract with the tourism bureau

Leadership Experience

NTU Jazz Dance Club                                                                                                                Sep 2018 – June 2019


- Formulated a compelling proposal and attracted corporate sponsors from 10 companies 

- Determined the event team roles and checked the completion of core operations 

NTU International Student Informative Service Association                                 Sep 2017– June 2018

Director of activity section  

- Organized all pre-event planning and led team of 20 members to hold cultural events 

- Managed online promotion timeline and developed post-event report to seek future improvement