Richard Lee

UIUX Designer / Motion & Animation Designer

Online Portfolio : http://unziznu.com/vcard/ 

Linkedin : http://www.linkedin.com/in/imoo-imoo 

My name is Richard Lee and I'm a t-shaped designer with 13 years of experience. Former lead creative director at Infinite Impression also a co-founder of mobile product startup Pocuno based in Singapore. I'm a detail junkie! Focused on product, IxD, visual, user exprience and interface design of application and website, animation design, illustration, photography and front-end development. 

At a company where I can work on challenging problems and meaningful causes. I care about bringing great design to huge audiences and making people's lives easier. That's why I'd love to be a part of an innovative tech company.

我是一位擁有13年經驗專精於自身領域、又能夠多領域運作的 T-Shaped 設計師。北京 Infinite Impression 的前任首席創意總監也是新加坡移動創業公司 Pocuno 的聯合創始人。我是一個苛刻細節的完美主義者!專注於產品構思孵育、IxD視覺、應用程序及平台系統用戶體驗和界面設計,互動動效和動畫設計,靜態動態攝影廣告和前端開發。 我關心如何為龐大的群眾帶來精湛並恰到好處的設計,使人們的生活更輕鬆,這就是我最熱忱的事。

在超過10年經歷中,於北京、上海、南京、新加坡等城市中擁有多次互聯網聯合創業經驗,以及帶領核心團隊推動移動產品和平台項目經驗,一手打造包括移動平台遊戲、陌生社交圈、線上金融移動支付、共享出行等應用,涉及 O2O、O2B 再到 B2B 等各種模式類型,項目地域擴及中國一至三線城市、東南亞及北美,擁有非常豐富的國際及亞太地區互聯網新創經驗。


Shoptima, Creative Director

  Taipei, TW      unziznu@gmail.com

   (SG) +65 8666-1126 (TW) +886 976-365-603



  WORK HISTORY / 2014 - Present

Shoptima - Creative Director

2017 - Present (Singapore)

Management of creative team to work in harmony with the other agency departments.

Pocuno - Co Founder

2015 - 2018 (Singapore) 

• The second startup experience in my working life. • Led design team for 1 year. In company from early days before product idea was born. • Crafted, designed, optimized, and implemented interfaces, interactions, and experiences, from scratch, for website, blog, iOS, Android apps, landing pages... • Collaborated closely with software engineer on ideation, research, and app design to deliver with quick time-to-market and optimal resources. • Developing work plans, documentation, managing deadlines and coordination of project team activities. • Perform primary role in proposing UX strategy and tactics to clients. • Produce documentation pertaining to digital solutions planning and design including business requirements, information architecture, wireframes, user stories map, UML flow diagrams and other specifications for iOS and Android . • Generate click-through prototypes for the purposes of modeling, communicating and demonstrating key aspects of the user experience. • Design logos, corporate identity, grid layout polyphonic publications and other art and design solutions.

Infinite Impression - Creative Director

Feb 2014 - Dec 2014 (Beijing, China)

I'm working very closely with Infinite Impression as a part of both the product and the marketing team. I led a design team in order to perform a rebranding of the company along with an updated website design while communicating with software engineer to ensure efficiency and consistency. Working as an integrated part of the team, my role includes various disciplines ranging from User Interface and Interaction Design and Research, and successfully handling all interface and experience design for both the customer-facing product as well as the yacht owner platform and messaging system. I also ensured creative consistency across all verticals, working with an external digital agency on the marketing visuals, online and offline, to helping with the brand strategy, company culture and vision.

innofidei - Senior UI/UX Designer

Jul 2013 - Oct 2013 (Nanjing, China)

As the senior UI/UX Designer, I was responsible for the user interface and interaction design of the company product across all mediums. I successfully planned and executed the redesign and relaunch of the widely acclaimed web application, after performing research on the target market, analyzing the design goal in communication with the product team, as well as going through rapid iterations of prototyping, wireframing and both online as well as offline user testing.

  WORK HISTORY / 2005 - 2013

Diamond Star - Art Director

Mar 2011 - Jul 2013 (Beijing, China)

• Created user experience for two mobile games: Shanghai 1930 and Owl my baby (iOS and Android) • Collaborated closely with software engineer on ideation, research, and game design. • Crafted 100+ fully interactive prototypes and made game user interfaces. • User tested and collected feedback on mobile / game conferences and events, using game prototypes. • Illustrated, designed and animated characters. • Composed, designed and implemented all graphics, animations, music, and SFX. • Created motion graphics and videos for Reflect Yoself, Colors, Climb, Color Tiles, Gravity Tap. • Designed and developed website, game assets, app store graphics, press kits, company and game brand identities. • Optimized (ASO, SEO) and made information architecture for appstore and website.

MAE - Principal UI/UX Designer

Jul 2010 - Mar 2011 (Taipei, Taiwan)

The first startup experience in my working life, I have worked with MobileAppsExpress since the initial product launch, handling the product design across different verticals and mediums, overviewing the brand identity as well as the marketing touch points, and consulting on user experience and interaction design. Having successfully integrated with the team, I served as the primary product designer, helping the product mature.

Ariea - Freelance Designer

Jan 2005 - Present (Shanghai, China)

• In 13 years worked for more than 100 clients. • Designed websites, application interfaces, mobile apps, logos, presentations, games, posters, books, business cards, CD covers, ads, banners, flyers, t-shirts, packaging. • Illustrated icons, logos, graphics, characters, fonts. • Created motion graphics, drew animations, crafted interactive presentations, music videos. • Developed and coded websites.



• User Interface and Experience Design • User-Centered Design • Product Design • Creative Strategy • Brand and Marketing Development • Team Leadership • Operating System Design


Adobe Photoshop • Adobe Illustrator • Adobe After Effects • Prototyping tools • Sketch • Adobe XD • Cinema 4D • Website Front-end Development • Html / CSS


It seems like you are looking for a top-notch, unique and high-performance design. Click the button and browse the latest works, projects what magic I made.  I'm ready. Are you? 

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