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謝翊心

Accumulated 4+ years of experience in digital marketing and product management.
I'm passionate about delivering product/customer success and maximize business values by leveraging my communication skills, leadership, and growth mindset.


Product Management / Digital Marketing
Taipei, Taiwan
yhhlivia@gmail.com | +886-936-993-573

WORK EXPERIENCE

Far EasTone Telecommunications Co. Ltd.

MA to Sr. Digital Marketing Specialist (eCommerce)           Jul 2017 ~ NOW

Product Management

  • Analyzed A/B test and adopted PDCA cycle to improve shopping flow, resulting in 166% conversion rate and ~3 Million NTD in annual revenue.
  • Conducted competitive analysis and initiated enhancements, boosting campaign traffic by 88%
  • Improved self-care App features and CTA buttons, increasing order volume by 594%.
Digital Marketing
  • Spearheaded themed monthly campaign from persona, generating over 400K traffic for Digital-Store.
  • Reduced cost on paid media, hitting KPI 118% in movie festival sales event.

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Guangzhou Evervan Footwear Co. Ltd

Assistant Brand Marketing Manager                           Feb 2016 ~ May 2017

  • Proposed IoT retail solutions and marketing plans through brand partnership with SKECHERS and UNIQLO.
  • Gave out recommendations about over 40 seasonal shoe designs for China brands like XIAOMI and XTEP.

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Microsoft Taiwan Co. Ltd

Marketing Assistant Intern                                                Jun 2014 ~ Jul 2015

  • Organized and chaired social viral plans for Microsoft YouthSpark Program, reaching above 270K people on Facebook and attracting over 460 attendees.
  • Cooperated with Taipei City Government on 2015 Job Fair and achieved visits 7,074+ and KPI 160%.

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EDUCATION

Boston University(Coursera )

Software Product Management                                                   2019 ~ 2019

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National Taiwan University (Bachelor of Arts)

Political Science International Relations Division                      2011 ~ 2016

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